Our Mission 

Why estimate when you can know?


The world is at our fingertips. Everyone of us with a smartphone can summon a cab at the touch of a button. Order food delivery from fine restaurants in our pyjamas and even track when our pizza is going to show up at the door. But amongst all this technological progress there remains one area that’s escaped our reach, the ability for us to predict fertility.


Research suggests that couples trying-to-conceive are often encouraged to pursue invasive, expensive infertility treatments before more natural approaches are exhausted. Fertility awareness is essential for couples trying-to-conceive; understanding reproductive health and natural fertility signs can help couples avoid costly infertility treatments altogether. Our team looked at the current methods available to track the biomarkers of ovulation, and we think it’s time to create a better way. 


We want to empower women to make educated choices about their fertility using their own data.  It's time to move fertility forward.